"I have a home theater room, a Toshiba 720p Plasma and a Samsung 720p Plasma so this was my 4th HDTV, but my first 1080p. I absolutely love it. The picture is perfect out of the box. No adjustments needed. Try it with a PS3 game or Blu-Ray movie for a truly AMAZING experience. Even the stand swivels!
I looked at all the major brands online and then went to 3 different stores. The Samsung is clearly better unless you are willing to spend thousands and thousand. I just could not stomach buying a different brand."